Direct share ↑
From single digits to 22–25%+ (seasonal).
A small studio with specialist backup
Keyturn Studio is run by a designer-developer who specialises in small hotels and inns. For larger or more complex projects, we also bring in trusted specialists (copywriters, photographers and technical helpers) as needed.
You still deal with one point of contact. We quietly handle the rest behind the scenes.
- Jane D.
- Leo P.
- Ava K.
Partner badges and prior experience shown with permission. Listed individuals are independent collaborators, not employees.
Real results for a small hotel
The Anchor Hotel — Haydon Bridge
- We recently rebuilt the website for The Anchor Hotel, an 8-room inn in Northumberland.
After the new site went live:
- Guests started using the hotel's own booking link more often
- The owner could clearly see where bookings were coming from
- The site now does a much better job of "selling" the rooms before guests ever call or book
Independent studio. “The Anchor Hotel” case study shown with permission. No affiliation or ownership.
PageSpeed / CWV
Homepage into the green; faster, cleaner UX.
Tracked booking clicks
Simple tracking to see how many people click "Book Now".
22–25%
Direct booking share (seasonal peak)
Lifted from single digits. Annual weighted: 21.7%
See details →+107%
Search clicks after launch
CTR doubled: 5.1% vs 2.3%. Avg position improved 15.7 vs 23.7 (GSC)
See details →~$24.60
Saved per moved booking
ADR $90.65 × ALOS 1.51 × 18% commission
See details →"Direct share went from single digits to ~25%."
Pricing
Built for owner-run inns & small hotels (8–40 rooms)
Every project includes a full redesign of your key pages and wiring up all the "book now" paths properly. The difference between packages is how deep we go and how much support you want afterwards.
Core Website Makeover
$7,500
Best for 8–20 room inns and pubs with rooms.
- New home, rooms and food & drink pages that actually sell your stay.
- Clear "Book Now" buttons in all the right places (including on mobile).
- A smooth hand-off into your existing booking page, so guests aren't dropped on a confusing screen.
- Built to load quickly and work on phones, tablets and laptops.
- Simple tracking so you can see how many people click through to your booking engine.
- Handover pack with all your text, images and site files in one place.
Most booked
Pro Website Makeover
$12,000
Best for 20–40 room hotels or smaller places with strong, year-round demand.
- Everything in the Core Makeover.
- Stronger wording to tell your story and explain why guests should book direct.
- Extra sections for local area, events and special offers.
- Trust-building blocks like review snippets and FAQs to remove doubts.
- Layout and image guidance so your existing photos work harder.
Premier Website & Growth Program
$18,000–$25,000
Best for higher-rate boutiques or multi-property teams who want ongoing improvement, not just a one-off redesign.
- Everything in the Pro Makeover.
- Extra landing sections for key audiences (walkers, cyclists, wedding guests, corporate stays, etc.).
- A simple plan for testing what works best on your site and making changes based on results.
- Quarterly check-ins to review performance and adjust wording, layout and offers.
- Optional easy-to-read dashboards so you can see the key numbers without digging into tech tools.
Ongoing care (optional)
$300–$900/mo
From $300–$900 per month
- Care – $300/mo: Safe hosting, backups and software updates. Small text and photo changes as needed. Basic checks that enquiry and booking journeys are working as expected.
- Growth – $900/mo: Everything in Care. One meaningful website improvement each month (offer block, new section, layout tweak, etc.). Simple monthly email with the key numbers and what we changed.
Pilot perk: first 2 months of Care free, then $300/mo.
Request a QuoteAlt: $4,500 + $499/mo × 12
Who each tier fits
- Core ($7.5k): 8–20 room inns and small hotels. Often pays for itself in roughly 12–18 months from saved commission alone (moving bookings from OTAs to direct).
- Pro ($12k): 20–40 room or high-occupancy properties where small conversion lifts really matter.
- Premier ($18k–$25k): Higher-rate or multi-property teams who want regular testing and reporting, not just a one-time facelift.
- Probably not a fit if your site gets very little traffic, or almost all of your bookings are already direct.
0% 4-pay spreads your setup across 4 equal monthly payments; work begins after first payment. Care/Growth are separate.
-pay spreads your setup across 4 equal monthly payments; work begins after first payment. Care/Growth are separate.Payback estimator (try it)
Quick Answers
How Long Does A Makeover Take?
Approximately 3 weeks from kickoff.
What Do You Need From Us To Start?
DNS access, booking link, analytics (or we'll set up GA4), and brand assets.
Do You Work With Eviivo / SiteMinder / Cloudbeds?
Yes—we set up direct-link CTAs with tracking for all major booking engines.
What Happens After I Request A Quote?
You'll get a 1-page quote in 1 business day. If you'd like to discuss it, you can request a quote or book a 15-min intro.
How working together looks
Request a Quote
You share a few details about your hotel and your current site. We send back a clear, one-page quote with recommendations.
3-Week Website Makeover
We do the heavy lifting: design, layout, wording, and making sure the site is easy for guests to use on any device.
Launch & Ongoing Support
We launch your new site, fix small issues that pop up, and you can add an ongoing care plan if you'd like us to keep it tuned up.
"The process was smooth and we saw immediate booking improvements."
How we work
- Independent studio. No affiliation with the properties shown unless stated.
- Hospitality-first. Owner-operated inns, small hotels, and boutique stays.
- You own everything. Domain, content, images, and code are handed over in a Digital Asset Pack.
- Transparent fees. Fixed-fee makeover sprint + simple monthly care plan.
- Privacy-minded. We only use simple analytics; no guest data resale pixels.
- Truth in imagery. Lifestyle shots may be staged or AI-assisted — we label them.
Portfolio components
A few example blocks from recent work.
Common questions
Do I have to learn any new systems?
No. We work with your existing booking system and domain provider wherever possible. We'll ask for access once at the start, then handle the setup for you.
Can you work with my current booking engine?
In most cases, yes. As long as it can provide a direct booking link or widget, we can build the site around it.
How long does it take?
A typical project takes around 3 weeks once we have everything we need from you.
We're not very technical. Is that a problem?
Not at all. Most of our clients aren't technical. We explain things in plain language and do the tech work for you.
Want your website to pull its weight?
Tell us a bit about your hotel and we'll show you what a modernised site could do for you.